Social Media and Marketing Essay Example | Topics and Well Written Essays - 3250 words

Social Media and Marketing - Essay Example 54; Zhivov, Scheepers & Stockdale, 2011, p. 1). Academic inquiries into the power of social media in communication has indicated a growing preference of social media as replacement of traditional forms of communication such as mobile telephone communication, the use of e-mails, letter writing, and some forms of internet-based communication. It might be necessary to appraise the power of social media in terms of the kind of synergies that have been brought into the discourse of marketing. The advantages range from the time factor, cost of operation, to convenience and other aspects of communication (Zarrella, 2009, p. 164; Zhivov, Scheepers & Stockdale, 2011). However, some experts have established that the effectiveness of social media is highly dependent on various factors such as timing and the target groups. Studies conducted on the use of social media have shown that there are demographic variations in the manner in which the virtual communities use the internet resource. Matters of age, race, gender, religion, personality, and others determine the demographic variables. These demographic variables determine the trends of usage, the kind of interests in the usage, and the levels of connections. Equally, the levels of education, social status, and geographical reasons have also been shown to affect the manner in which social media is used by different people. Exploiting the opportunities availed by social media for the purposes of communication and marketing requi re a balance of the various factors that relate to its usage. Some businesses have been able to harness the power of social media for effective marketing while others have faced various challenges in the process. According to some marketing experts, the type of business determines the appropriateness of the marketing strategy. However, studies have shown that both the service sector and the products sector have adopted social media marketing to enhance their reach to the client base. Social Media and Marketing Strategies Businesses across the world are increasingly turning to social media as an efficient and cost-effective marketing strategy (Tuten & Solomon, 2012, p. 91). Different businesses have developed varying strategies of using social media for the purposes of marketing. According to some communication experts, the type of reach of social media to vast audiences is determined by the way in which companies package the marketing message. The choice of language and use of graph ic illustrations have been shown as some of the ways that affect the effectiveness of social media marketing. The kind of language used in marketing determines the kind of audience that will be attracted by the advertisement (Tuten & Solomon, 2012). Social media has created a community that is defined by a special kind of language. The language varies from the standard forms in the sense that it defines the standard forms and structures of language. There is a casual sense in the language that enables some ease of communication among those who subscribe to it. The effectiveness of communication is highly dependent on the ability of the company to adopt this language and use it appropriately to achieve its marketing objectives. Marketing and advertisement often targets the conscious and subconscious minds of the target

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing - Essay Example The facility only specializes in the treatment of orthopedic issues and this therefore implies that visiting patients do not have to queue alongside patients who suffer from contagious diseases. Patients are additionally not triaged behind the patients who are suffering from medical conditions that take longer periods to diagnose or treat. The hospital has physicians who may provide support to the injuries that need extended care along with therapies at the hospitals highly developed orthopedic center. The hospital is therefore ideal for attending to injuries sustained in sporting activities, household chores or at work due to their capability of offering extended along with immediate medical attention. This mainly happens when the goal is to make a speedy return to the activity being performed (Ortho On-Call, 2012). The four components of the marketing mix which are place, promotion, price and product are vital to the success of the Ortho On-Call. The major product that the hospital deals is offering orthopedic medical care. The hospital offers immediate responses to patients suffering from orthopedic problems with the purpose of satisfying their needs of diagnosis and treatment (Ortho On-Call, 2012). ... This is mainly because their marketers can be able to decide whether they can augment their products depth or the amount of product lines they deal in. In addition, the hospitals marketers should make decisions concerning the positioning of their products, exploitation of their brands and the hospitals resources and how they should configure their product mixes so that their products may complement each other (Vieceli & Valos, 2010). Prices are what customers pay to the hospital for the services or products they have received in order to satisfy their needs along with wants (Cant, et. al., 2009). They are vital in determining the profitability or loss levels along with the survival of the hospital. Adjustments in the prices charged for the products or services on offer may have profound effects on the hospitals marketing strategies. This is mainly because depending on their product’s price elasticity, their sales and demand is affected (Vieceli & Valos, 2010). When formulating the hospitals marketing mix, their marketers always set prices that will complement the prices charged for the other elements of their marketing mix. When setting the prices for their products, the hospitals marketers should always take into account the perceived values of their products along with services to their customers. These marketers may utilize pricing strategies like market skimming, market penetration along with the neutral pricing strategies. When setting the prices for the hospitals products along with services, the marketers should consider their products reference and differential values in contrast to the values of other products that compete against theirs. On the other hand, promotion represents the different methods that the hospitals marketers

The Origins Of English Figurative Idioms English Language Essay

The Origins Of English Figurative Idioms English Language Essay Idiom is the combination of lexical items and has its own meaning which is different from the particular individual lexical items and this figurative expression is usually understood by the native speakers because figurative idiom expression is likely to be named as the conventional scene in the their mind that serves in the speech community. Similarity, idioms are consisted as a special set of lexical items due not only to their structure elements, but also they specify a unique set of behavior when used in very language discourse. Fernando argues that the concreted phrases and the arrangement pairs in idiomatic are recognized by the usage and with its stabilized structure and limited variation. To expand the explanation, idioms can be formed a word such as nevertheless, a phrase such as in favor of, and also a sentence such as the coast is clear. According to Boers definition of figurative idiom, whose meaning is barely inferred by its literal meaning of its constituent elements. T herefore, from the semantic point of view, the expression of a figurative idiom cannot be understood from its individual parts. Structurally an idioms usually includes a series of words, any parts of its meanings cannot be replaced. Figurative idioms, it is a matter of extraordinary rather than ordinary languages. Base on Lakoff and Johnson explanation, idioms are also known as the metaphor that serves as a device of poetic imagination and the rhetorical flourish dedicates for most languages. Moreover, figurative expressions are not merely bundles of word combination; however it is a phrase that ordinarily invented to one situation that inferred to another, making an implicit comparison. Another scholar Tang explains figurative idioms unsurprisingly have been coined with the name of its meaning. Ultimately, the figurative interpretation of every idiom evokes the metaphorical expressions. As the manifestation of conceptual metaphor was introduced, Z. Kovecses conceptualizes metaphors are realized in other than linguistic ways. For example, literary works are constructed in their fully in term of conceptual metaphors such as Chaucers The Cantebury tales, Buyams The Pilgrim Progress or Frosts poem The Road not Take n are associated around the LIFE IS A JOURNEY metaphor. As result, although there is always a difference in every definition of figurative idiom, yet they all have the similar description to explain idioms have the obvious characteristics of semantic incorporated and structural stability. 2.1) Culture context Language structure is the most typical feature of cultural aspects that such relationship particularly found in the lexicon. As Wierzbicka lists out the best evidence for reality of cultures can associate the meanings of words that eventually provides ways of living, speaking, thinking, and feeling which are broadly shared in every particular society. In addition, the Polish anthropologist Malinnowsky is the first founder of the context theory thinks that discourse and context are mutually hanging closely together, the language environment is essential to understand language.(à ¢Ã¢â€š ¬Ã‚ ¦) Meanwhile, Boers and Stengers declare the significant of cultural figurative expression has been emphasized much recent research. Gibbs study claims that idioms are established in all languages and several types of idioms are cultural elements. Wierzbicka states that most of figurative idioms are cultural artifacts, reflecting the aspects the creation of figurative idioms which are formed by cul tural elements. Inchaurralde mentions particular lexical units are linked with cultural lexical scripts, which are associated to a certain cultural background. Furthermore, Lennon points out language and culture are important to idioms because it could reflect the transformation in conceptualization of the universe and the relationship between the universe and the mankind. The Chinese Linguist Hu Zhunaglin has divided the cultural context into three types: linguistics context, situational context, and cultural context. Most importantly, the cultural context refers the involvement of social, economic, cultural, political background, and religions contexts occur in communities that would value the standard of a certain language. Dobrovolskij and Piirainen comes out with an idea to describe the different types of cultural phenomena are interrelated with conventional figurative units. This means that culturally marked lexis has focused on cross-cultural similarity and the variation across in the conceptualization of emotions. Another issue that Lakoff and Johnson discuss about whether all cultures have the same conceptual of the world. Base on Issac simplification, every figurative expression has a certain class of metaphors seems to be universal. However some cultural specifications also occur in conceptual metaphor, in other word, different culture have a different set of value systems that might result in different interaction to certain expression from others cultures. For example, in Shakespeares period, the food egg is to characterize people behavior or attitude, for instance, She is a good egg means that she is a nice person. In Chinese, there is record in the literature work egg transcript to mandarin Dan also symbolizes to a person behavior and attitude. The Mandarin word huai dan signifies as bad person. These two different cultural context has shared the same particular meaning of the phrase is directed and extended to describe people who seen to be decent person. Although English and Chinese utilize the food egg to imply the same target expression, on the other hand, the English expression good egg is to indicate a nice person, however the Chinese expression to indicate a nice person no longer utilizes egg to imply the meaning rather than change the whole word into hao ren instead of hao dan. 2.2) Idiom and culture Language has been always the carrier of culture and most important idioms that almost invariably to have their roots in a particular language. Another researcher Ronald Langacker argues that language is instrument and module of culture, speakers take part in a discourse situation, their cultural aspects are related to their acts of behavior and conversation. Moreover, Paul Friedrich calls the connection between language and culture as linguaculture. The conceptual of linguaculture is described as a domain of experience that fuses and intermingles the vocabulary, many semantic aspects of grammar, and the verbal aspects of culture; both grammar and culture have underlying structure while they are constantly being used and constructed by actual people on the ground. (à ¢Ã¢â€š ¬Ã‚ ¦) As an important part of language and culture, particular source domain of metaphorical expression may not be equally salient across cultures. (à ¢Ã¢â€š ¬Ã‚ ¦) Meanwhile, few researches have been introduced on the cultural features in the present study that lead Boers and Stengers to investigate on the composition of idiom and culture. They explore weather domain that track most in English figurative idioms. The weather domain is commonly associated to English figurative idioms because talking about the weather is a very basic and frequently topic in Britain because it is notoriously variable and unpredictable. However, the weather lexical units can be implemented through meaning extension to other domains such as economy and feeling, for example, when a financial storm struck down Wall Street, traders sought shelter in the dollar and Alex feels the chill of economic downturn. As result, the sentence illustrates the weather domain to a situation and feeling to indicate the seriousness on how Englishmen see weather as well as the economic phenomena. Boers, Demecheleer, and Eyckmans suggest that there are two complementary methods to estimate the two linguistic communities differ with respect to relate salience of a source domain. One method is to investigate the comparison of both languages such as English and Dutch idioms, that English idioms has much broader selection of expressions converted from card games and gambling such as to over play ones hand, to play with stacked deck, the chips are downà ¢Ã¢â€š ¬Ã‚ ¦ Another much more straight forward example is the domain of sports, popularity of certain sports may coin widely across cultural aspects. Baseball for instance, is much more popular in the United States than in European, for sure it is evidently that American produces more baseball figurative expression such as I had a date with Alice yesterday night, unfortunately I cant even get to first base with her; Three strike and youre out. Similarity, British English hold a source domain in cricket such as Bat on a sticky wick et, Hit someone for six. Besides, Englishmen also like to have horse racing eventually contributes to figurative expressions as well such as A dark horse, Hear it from the horse mouth. The another method is to detect cross-cultural variation done by researcher Alice Deignan results that the source domain of sailing is reflected more often in English than in French discourse. For examples, Running tight ship, Talking the wind out of someones sails, when you ship comes in, clear the decks, and many more. Boers and Demecheleer suggests that French figurative discourse is more likely flavoured by the source domain of food and cooking. Alice Deignan concludes that the cultural aspects and figurative idioms are considered indirect ones in the sense that cultures of the past and present reflect most of idioms and Boers sums up that even native speakers lack of awareness towards the origin of the idiom they use. 2.3) Origins of English Figurative Idioms According to Smith (1971), generally universal origins of idioms can be divided into four main cultural aspects. 2.3.1) From daily life Smith suggests that most idioms develop from daily life are linked with particular occupations such as many phrases that related to navy have been invented by the sailors as well as the athletes use phrases related to sports. Most of the idioms were invented and they are concise, oral dialect and vivid, and are closely associated to our life. Soon enough those idioms were used by the people in the daily life to indicate certain expressions. Such figurative expressions are useful and eventually it has been evolved from common dialogue to conventional language which those idioms are commonly use such as to share and woe, strike the iron whole it is hot, a pot of money, to take the bread out of someones mouth and many more. 2.3.2) From ancient myths, legends and fables Some English figurative idioms were influenced by the Ancient Greek and Roman civilization. From example, idioms such as Midas touch, the apple of discord, sour grape, pandoras box, trojon horse, etc are derived from Greek myths and legends which are widely used in writing. 2.3.3) From religion Religion stands an important role in contributing the source of idioms. In early western countries, traditionally, Christianity has always been the main religion, many sources of idioms are regularly used in verbal dialogue are mainly came from the bible such as judass kiss, olive branch, much cry and little wool, turn the other cheek, cast peals before swine, and writing on the wall. 2.3.4) From classical literature

Darkness Imagery In Macbeth Essay -- essays research papers

Darkness Imagery in William Shakespeare's Macbeth Ambition and evil are the basic elements in William Shakespeare’s Macbeth. Macbeth is a tragedy which was written by Shakespeare in the Elizabethan Era. There was much use of Raphael Holinshed’s Chronicles of England, Scotland, and Ireland as it was necessary for creating the environments and situations in the play. Macbeth takes place mainly in Scotland and is a play about an ambitious thane, named Macbeth, and his wife whose flaws lead to their demise. Since Macbeth is a tragedy, probably nothing else would be as suitable for the play than darkness imagery. Imagery is a very important aspect of literature. Many different types of imagery exist and there is at least one dramatic purpose for each image. By analyzing William Shakespeare's Macbeth, it is evident that darkness imagery is used for three dramatic purposes. Those three purposes are to create atmosphere, to arouse the emotions of the audience and to contribute to the major theme of the play. The darkness imagery in Macbeth contributes to its ominous atmosphere. In the very beginning of the play the three witches are talking and the first witch says, "When shall we three meet again? In thunder, lightning, or in rain?" This is a good example of darkness imagery because when thinking about the crashing thunder, lightning, and rain, thoughts of ominous things are broug...

Case Analysis of Sutton Health Essay

This network identified that traditional payment processing system had limitations that hindered the effective collecting of revenue. What with the recession, healthcare organizations have seen an increase in the inability to collect debt from the self-pay, the uninsured and underinsured patients. This has caused a lot of struggle when it comes to the organizations to meet the operational margins and the profits. I find there are a number of reasons for the new increase in patient’s debts, the most common are, poor accounting practices, lack of patient information and correct demographics. There is new governance that is designed to provide more coordinated care to said patients (Gleeson,2010). There are five geographic regions that reflects the health care access to the customers of Northern California. Each of the five regions will have governance structure and it will oversee many of the Sutter affiliated medical facilities and also the hospitals. In its effort to increase point of service collections and improve the overall revenue cycle Sutter health took steps to measure performance using a handful of specific primary benchmarks, empowering PFS staff to assume responsibility for every individual account they handle, ensure each registration is analyzed using a rules engine to identify problems before patients leave the registration desk and ensure PFS staff receive appropriate co mprehensive training to excel under the new system† (Souza, McCarty, 2007). Obtaining the correct patient information plays a large part on non-collectable debt because patients are not able to be reached. These limitations were associated with limited access to accurate information by the account representatives, ineffective performance measures and fragmented centers of the service provision. The Sutter Health program developed a system that was comprised of solutions that were geared towards overcoming these limitations. The key problems and issues, is that the United States healthcare system is characterized by huge upkeep from collecting revenue from patients. This situation is brought about by a health care insurance system which entails high deductible pay health plans and as well as higher co-payments plan. (Souza, McCarty, 2007). This situation has been made worse through the large proportion of the population not having healthcare coverage. The traditional health care system has had a hard time meeting their target revenue collection. This is due to several problems that attached along with the traditional payment system. Unlike when dealing with the payments through insurance claims but also dealing with the up-front payments that are required by the hospital for payment of services before the patient could even receive the service (Souza, Mccarty, 2007). So this means that the patient services staff (PFS) has to have complete and accurate information about above said client. This presented a problem for the traditional payment system where much of the customer payment system was processed in the back end. This system also required that the PFS staff ask for money from self-pay patients, but the PFS were not accustomed to this under the traditional system. The PFS staff found it hard to wait for the back end section to process customer information and to provide a breakdown of the patients payment details. So this became a tedious task for hospital accounting departments as well as for patients that had to wait a longer period before receiving services. The inefficiency of the traditional system not only resulted in low quality services, but also in low revenue collections. The system provides such a broad range of health care services, which include acute, sub- acute, home health, long term, outpatient care as well as physician delivery systems. These services are provided through an integrated health care delivery approach that gives the system the ability to deliver a full range of healthcare products and services. rks. Sutter also recognized that the traditional system did not provide a means for analyzing selected data nor did it generate required detailed report on demand. This led to more cost as the hospital had to rely on programmers to generate such reports. The front desk staff also lacked real time information which hindered their ability to serve the client without consulting the back end staff. It also meant that the front desk staff could not monitor the patients progress (Souza, McCarty, 2007). Another challenge was that the PFS members were not empowered enough to be held accountable for each patients accounts they dealt with and it reduced the amount of accountability among the staff. These are some of the key challenges that the Sutter system were meant to address. The solutions that were employed by Sutter Health was an attempt to overcome the challenges stated above. Sutter Health implemented certain changes in the fore mentioned system that would make their operation more efficient. The strategies identified by the Sutter program entailed transferring most of the back end tasking to the front desk; providing accurate and complete information to managers and upfront staff; providing more effective performance evaluation and integrating all data elements within the system (Souza, McCarty, 2007). Allowing front desk staff to handle much of the payment process was deemed to have an effect on the efficiency of the process. Various solutions were employed to ensure that this is achieved. One of these solutions entailed using benchmarks to measure performance by the Patient Service Staff (PFS). Sutter identified a handful of primary benchmarks which included; Unbilled A/R days, Gross A/R days, Major A/R days, Cash Collection,percentage of A/R over 90, 180, 360 days (Souza, McCarty, 2007). This benchmark introduced shorter periods with which staff performances could be evaluated. This move was timely especially when onsidering that the industry has changed and things happen in terms of hours and days but not months. Another solution involved empowering the PFS members to have full responsibility over the accounts they are dealing with. This move was meant to increase a sense of responsibility and accountability as each individual members will be responsible for his or her own account (Souza, McCarty, 2007). This also gave the PFS members more autonomy to act as they saw fit and this improved the speed and efficient of service delivery by these staff members. The program also provided the PFS members with tools, that enabled them to automate their accounts, sort out their accounting using various means and seen their performances based on the achievement of the target. PFS and other accountant representatives were presented with individual dashboards that helped in the tracking of their progress in meeting targets. This also helped in enforcing the benchmarks set by this program. Sutter’s health program also introduced a front end collecting system as means of overcoming the mentioned problems. The pint of access collecting system introduced an opportunity for the health care facilities to reduce claims and denials. Though this system the patient records are analyzed before the patient leaves the registration desk. This enables the front desk staff to identify problems such as bad debt, patient or invalid patient type early enough and take the necessary corrective action. The Sutter health program also embarked on a comprehensive training program that was designed to support the existing PFS members and the registration staff. This gave staff the necessary competence to deal with the tools provided by this system. The training program also eliminated the need to hire formally educated staff to operate the system that would and more than the $10-$20 an hour paid to current registration and PFS staff. For example, registration staff who were not used to asking patients for money were trained in effective communication skills. The training was also designed to introduce autonomy and effectiveness which acted as a motivator to the employee.

Hazards and Changing Place Essay

Many have said that our planet Earth is mother to us all. With the ravaging tornadoes, typhoons and earthquakes that the world has experienced, with the sufferings and burdens brought about by these environmental disasters, the deaths, the losses and the change. And with the ongoing and still increasing records of undoable destructions, devastating effects and the unbearable pain due to the great looses laid upon the living by the Earth’s deeply hidden wrath, one could acknowledge the fact that mother Earth is not more of a loving and caring parent. Shortly after these hazards have occurred, a place can figuratively still hold on and still have the chance of changing the course and even its features. Changes may occur right after and along time after these phenomena might happen. Places may rebuild themselves like the way they were before or they may reconstruct and form itself into a new one. During instances, after environmental disasters such as flood, tornadoes, thunderstorms, earthquakes and eruptions have occurred, places can change for the better and develops themselves in order to adapt to whatever might come again. They often equip themselves with more advance technologies and gadgets in order for them to detect the presence of dangerous disasters earlier for them ready themselves. At the present time, natural disasters, like these have been very frequent in the face of the planet. It had been like these catastrophes are part of the evolving earth. Though they might have been here long before man has been, still the effects of these disasters are hardly taken by men. They have more of the power that man ever had. As to now, many people declare that these catastrophic activities which are environmental in nature occur mostly on places wherein poverty, crimes and sin thrive. And some, associates religion to the happenings, occurrences and the effects of the disasters. They often call places which are frequently run over by these catastrophes as places cleaned up by God. And for some, these disasters are normal to the earth since they are brought and created by nature in reasons only the planet itself knows. â€Å"And there will be signs in sun and moon and stars, and upon the earth dismay among nations, in perplexity at the roaring of the sea and the waves, men fainting from fear and the expectation of the things which are coming upon the world; for the powers of the heavens will be shaken. † One case regarding these places that have been severely struck by brutal calamities is Sri Lanka. It was in the in the early hours of December 26, 2004 when a lot of the homes, boats, belongings and live of the twenty thousand locals of Hambantota have been lost due to the destruction of a tsunami. However, not only the lives and belongings of the victims of the tsunami have been carried away by it. The source of livelihood and the lives of the survivors have been seized by the disaster as well. After the tsunami, a lagoon which serves as a place for birds and fishes and a sanctuary for most of the wildlife in the place and also the source of the additional and prime income of most of the residents of the place have been cleaned up by the tsunami carrying with it the future of the people depending their living in the lagoon. Now, the lagoon become a primary breeding grounds for disease-bearing insects and pests which largely puts the people of the site onto a greater peril of diseases such as malaria, encephalitis, dengue and other death causing sickness. A t present, still, the traces of the disaster could still be seen. However, much has been changed after the tsunami has happened. Projects for sanitation and rehabilitation have been launched by most of the government and private sectors of the society. Though the projects made by these organizations can not totally eradicate the effects of the tragedy at an instant, it also helps the people of the place regain their hope that the place that they have been born and lived on and the place that the tsunami has taken away from them can still be restored. The projects launched in the place include cleaning and eliminating the trash and debris brought about by the tsunami. Today, they have already cleaned up almost one third of the entire place and though it is still far from the end, the clean up project can help them earn money and help stimulate the start of a new and better life for them. Though it may still take more time before they have totally erased the destruction made by the disaster not only to their community but also to their lives, still, the faith of the people in reviving their place and their lives could be seen in their acts. Though the people have been fated with the consequences of the tsunami, still they believe that they have been blessed with having a chance to rebuild their place and their environment into a newer and better Hambantota. â€Å"For nation will rise against nation, and kingdom against kingdom and in various places there will be famines and earthquakes. But all these things are merely the beginning of birth pangs. † (Matthew 24:7, 8) One thing that can be classified as a hazard in the history of the planet is the losses, pains and bloodshed done by warfare. Since history has been accounted, there have been many battles and wars written not only in history books and newspapers but also in the hearts and minds of the soldiers who have been engraved with pain and anger among enemies and of the civilians who had been victims and had suffered deeply from the injuries and outcomes of the rivalry. One of the several places that have been victimized by oppositions between different nations is Hiroshima and Nagasaki. Early in the August 45, 1945, these two places endured the ache and the sufferings brought by the series of bombs dropped onto them during the final period of the world war not long before Japan surrendered as an indication of the ending of the war. The bomb definitely did a very devastating effect on that place. The bombs dropped off on the place immediately caused explosions, destructive blast pressure and radiation contact which then resulted to massive death and severe losses. The stern products brought about by the blast almost resulted to the obliteration of both of the places on the map. As from great survival of men, Hiroshima today had really managed to stand after the war. These days the population of Hiroshima boomed to four hundred and ten thousand deeply going beyond its population before the war. This population burst was most dependent on the positive changes that have happened to the place after the war. Today, Hiroshima has machinery, food processing and automotive as its chief industries that supplies most of its funds. The rebuilding efforts made by the people of Hiroshima had been done outstandingly. As a matter of fact Hiroshima’s outstanding changes have been acknowledged by one of the writers of Daily Sun. He said, â€Å"In today’s Hiroshima, bustling shopping centers line covered pedestrian malls and major department stores feature a range of merchandise almost as great as their Tokyo counterparts,†. Far from the Hiroshima that has once been victim of man-caused disaster, Hiroshima now rises from the wreckage of its past. The disasters that caught the world’s attention and the most recent catastrophes have filled the everyday news; have caused many questions on the mentalities of most of the believers. Are these things that happen to the earth that takes the lives and properties of the people God’s judgment? Most of might say that this is a very simple question. Though simple as may be, this has a very compound answer. Truly, these tremendous environmental and man-made disasters are not God’s will to eradicate the sinners and clean up the homes of the ill hearted and the unbelievers. One reason why there is a complete and strong stand in saying that is because these disasters do not pick or choose who is the righteous and who are not. Clearly, disasters just ramp on everything that gets on their way and eradicates everything that needs to be eradicated. And the though that these disasters happen in places where most of the sinned dwells and people are more on the bad side that on the good side does not reside in the idea that these disasters have been sent on earth by God as a his judgment and prize for people who does not follow him. Undisputedly, still in the places where there have been cases like the hurricanes, thunderstorms, floods and earthquakes which had obliterate a thousand or even a million of the population of the globe, the people that have died and suffered in the peril, most likely are not sinners at all. And if there were or if there are more sinners than the believers, still, the fact that there are good hearted sin those places and they have been included in the death list caused by the disaster cold not support the idea that the catastrophe have been sent by God. If they are sent by God for the judgment for the sinners, then why were the righteous not saved? This question leads back to the story of Noah and the flood. Clearly, before the flood happened and drowned the earth, god had managed to tell Noah what to do and therefore saving him and his family from the judgment. It was indicated in the bible that during that time, Noah and his family were the only righteous for they are the only ones following god’s will and thus, because they were righteous they were saved from the only judgment made by god – the flood. Other examples of judgments of god to the sinners are the destruction of Sodom and the plaques on Egypt and in those two cases, the righteous were saved. These natural and man-made disasters were not god’s judgment on the sins done by man nor had he insisted on creating men that would obliterate its own race of his own life. For in his judgments, the righteous would always be saved. The catastrophe that had been arriving into the planet just recently is clearly not god’s will for the sinners. These calamities are made in order for men to repent his sins and have his time to rebuild again and revive his own self for the better. For god always loves the righteous and he would not want them to be removed from this planet because he wants them to make the sinners repent and go back to him.